UNITED LABEL COLLECTION

On Branding (Series)

Branding is a huge topic, an element of marketing that has spawned hundreds of books and consumed thousands of MBA-hours. In this educational series, the experts at United Label take a look at branding and break it down into manageable, bite-sized articles focused on specific ideas:

Pt. I: What you need to know about branding, and why it’s important for your business.
Pt. II: Brand-building strategies
Pt. III: The do’s and don’ts of corporate branding
Pt. IV: Some real-world examples of amazing brand designs, for inspiration
Pt. V: 5 common beginner’s branding mistakes
Pt. VI: Brand management
Pt. VII: Brainstorming corporate identity

On Branding, Pt. IV: Amazing Brand Designs – From Logos to Packaging

What pops up your mind when you hear the names of companies like Facebook, Mercedes-Benz, Nike, Disney, or McDonald’s? They are all massively successful compani

On Branding, Pt. I: What You Need to Know and Why It Is Important

In this series on branding, the product label experts at United Label are going to dig into the process of branding—what you need to know about it, how it works

On Branding, Pt. II: Brand-Building Strategies

Brand-Building strategies are incredibly important to your business. In the first article in this series, the printing experts at United Label went over some ba

On Branding, Pt. III: The Do’s & Don’ts of Corporate Branding

In this series, the label printing experts at United Label are taking an in-depth look at the Do’s and Don’ts of corporate branding, which is a crucial part of

On Branding, Pt. V: Five Common Beginner’s Branding Mistakes

In our ongoing series on branding, the marketing and label experts at United Label in New Jersey want to cover all aspects of the process, because we know devel

On Branding, Pt. VI: Brand Management

We talk a lot about branding and how important it is to your business, and it all starts, at the core, with a “brand identity.” A brand identity is the personal

Pt. VII: Brainstorming Your Corporate Identity

When most people first set out to start their business, they concentrate on putting together the best product, be it a good or service, and determining the mark

On Branding (Series) — original United Label example